Growth starts on solid foundations. Set yours today.

Benefit from tried and tested methods for attracting and retaining customers for life.

Get your comprehensive guide to the first four critical components of any sustainable business. Identify and understand your customers. Strategize and analyze effectively.

Your customers are at home and searching — now is the time to grow.

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Want to start building today?


Your business is unique, but the foundations you need in order to grow are not. Whether you’re a business owner or a consultant, save time with Growth Mechanics and bring clarity to your growth efforts.

As consultants ourselves we’ve spent decades helping businesses to start, grow, and pivot. We’ve run thousands of exercises in customer identification, strategy, and analysis, and distilled that knowledge into the critical first components that make up Growth Mechanics.

It’s all ready and waiting for you. Shall we begin?


Set the foundations for long-term growth.


Want instant access to the first four critical components of building or pivoting your business?

Each Growth Mechanics module is available online, 24/7/365. You’ve got the idea, we’ve got the growth wisdom — what are you waiting for?

Customer Avatars

First Component

Pinpoint your ideal customer to help maximise your efforts.

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Customer Archetypes

Second component

Understand what your customers want, then deliver in spades.

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Games & Rules

Third component

Put the right systems in place to set yourself up for success now and in the future.

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Dashboards & Scoreboards

Fourth component

Identify successes and opportunities for growth through structured analytics.

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Take your first step

So you’ve identified a need and built a product to fit, now what? The first step to sustainable growth is to identify your customer. Time and again over the years we’ve seen business owners try and appeal to everyone, and as a result end up appealing to no-one. It’s time to get specific. 

Customer Avatars helps you to pinpoint your ideal customers, meaning you’ll maximise your efforts from day one, and down the line.

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Your First Step ...

Who do you want as a customer?  Everyone...

Sadly when you try and appeal to everyone, you often find that you actually attract and appeal to no one. This is why deeply understanding the system and mechanics of Customer Avatars is so important.

Even if you don't learn anything else about Growth Mechanics, completing The First Step - Customer Avatars, will set you up for success in life, business, marketing and sales.

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